As the second-largest gasoline marketer in the United States, BP offers consumers quality gasoline designed to meet the needs of the variety of gasoline-powered vehicles in the U.S. With a network of over 7100 branded retail locations in the U.S., BP is one of the world’s largest energy companies. BP has the #1 market share in Wisconsin. BP fuel has been the top-ranked fuel by consumers for 16 consecutive years, and has an “every gallon guaranteed” written assurance: the only major oil company to do so. BP fuel slate, which includes Invigorate® – a proprietary additive – is in all three grades of gasoline.
BP is the single, global brand formed by the combination of the former British Petroleum, Amoco Corp. and Burmah Castrol.
BP is known for its bold consumer marketing that includes targeted radio, television and digital advertising. They provide local resources like AdDepot, an on-line resource that makes it faster, easier and more affordable to promote your local business.
BP’s quality fuels are not only recognized in the marketplace but also within the industry: In the U.S., eight out of 10 automobiles leave auto manufacturing plants filled with BP gasoline. In addition, BP provides more than 3.5 billion gallons annually of gasoline and distillate products to unbranded customers – including High Volume Retailers (HVRs), trucking fleets, industrial users, auto and truck manufacturers, railroads and utilities.
- BP Driver Rewards
- BP Branded Credit Card
- BP Visa Card
- CO-OP Program
- EMV Compliant POS Options
- Helios Mystery Shop Program